August 26, 2009
Outcast Announces New Content Partners and Direct Sales Strategy to Power Largest Nationwide At-the-Pump Network
CBS, CNET and HGTV Sign On to Deliver Most Engaging and Captivating Content
Santa Monica, Calif. – Aug. 26, 2009 – Outcast (formerly Fuelcast), a leader in the digital out-of-home industry, announced todaynew content partnerships with best of breed providers including CBS, CNET and HGTV. The line-up is part of Outcast’s strategy to deliver the most engaging consumer experience at the pump with a broader set of programming options that tap into major consumer passion points. This strategy is also designed to provide advertisers with the opportunity to connect their brands to best in class content that is both relevant and engaging. As part of its joint venture with PumpTop TV, Outcast reaches more than 20 million active consumers each month on a one-to-one basis via 12,600 high-definition large screens in 15 of the top DMAs.
In addition to these content enhancements, Outcast is streamlining the sales process by growing its direct sales team and eliminating all third party sales relationships to provide better focus and clearer communication to its partners and clients. As such, all client accounts will now be managed through the joint venture’s direct sales team.
“As we continue to grow the scale and capability of the network, our primary focus continues to be creating a strong one-to-one connection with on-the-go consumers. Our new content relationships will help us to enhance that connection with highly entertaining and relevant programming that speaks to the consumers’ interests,” said Nathan Gill, chief media officer, Outcast. “In addition, our move to a dedicated sales team will provide our clients with a single point of contact, helping to better utilize the network’s advanced interactive and targeting capabilities by streamlining the process.”
About Outcast
Outcast is a leading digital media company reaching on-the-go consumers while they fuel their vehicles. Outcast, a leading digital out-of-home network, pioneered the first ever digital screen at the pump in 2004 and continues to drive innovation in the space. High definition LCD screens and rich sound entertain captive consumers creating a 1:1 communication platform for advertisers without ad skipping or channel surfing. Outcast’s patented pump-activation technology initiates the content loop and offers advertisers unprecedented precision and 100 percent measurability. The Outcast platform also extends beyond the pump with a mobile platform that has delivered more than 35 million SMS coupons. The company is privately held and is headquartered in Santa Monica, Calif. with offices in New York City. For more information, please visit www.Outcast.net.
About HGTV
HGTV, America’s leader in home and lifestyle programming, is distributed to more than 98 million U.S.households and is one of cable’s top-rated networks. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination, which attracts an average of 5 million unique visitors per month.
Dena Cook
Brew Media Relations
PH: 310 526 8567
